Social media marketing is the art of using social platforms to market your services or products. and the reason why I said art is because you can learn about it but that does not guarantee you will succeed in it.

After 2010 social media gained a major role in business, especially in the marketing field, and most people don’t know about that so in today’s blog, we will be introducing 5 Important Facts About Social Media Marketing.

What Social Media Marketing Includes

Social media marketing involves using social media platforms (Facebook, Instagram, Twitter, Snapchat, Youtube…etc.), and that includes:

Profile optimization: use your own logo, link to other social media platforms, link to your main website, and also use descriptions, not every social profile has to have the exact same description, but you should use most of the same keywords.

Planning and publishing: planning and posting useful photos, videos, lives, and stories.

Engagement: engaging with your audience by liking and sharing and commenting.

Advertising: paying for ads to reach a certain targeted audience.

Why Social Media Is Important

According to a study that was made by sproutsocial:

• 55% of consumers learn about new brands on social media.
• 68% of consumers agree that social media enables them to interact with brands and companies.
• 78% of consumers are willing to buy from a company after having a positive experience with them on social media.

In today’s world, using social media along with your marketing strategy is an essential thing because almost everyone has an account on these platforms plus, they are still less expensive than most other ways of marketing, which makes it a golden opportunity to learn about it right now so it will help you with your business or you can land a job with it easily.

How Much Social Media Managers Make

I did my own research about that and I found impressive results:

as an entry-level, you can make up to $21,301. The average median salary is $53,383. And the top 10% can make up to $91,959.

The table below shows historical and future estimates of how much social media managers make.

Year	Junior	Intermediate	Senior
2023	$23,407	$49,996	$99,555
2022	$22,970	$49,112	$97,987
2021	$22,542	$48,243	$96,444
2020	$22,122	$47,390	$94,926
2019	$21,709	$46,552	$93,431
2018	$21,304	$45,729	$91,959
2017	$20,907	$44,921	$90,511
2016	$20,517	$44,126	$89,086

computercareers.org

Tools For Social Media Marketing

As a social media manager, there are some tools that will make it easier for you:

Canvas:

You can sign up for Canva using your Facebook or Gmail account. Canva features allow you to pick from a massive library of over two million templates. You can then use the builder to customize your graphic to fit your brand and messaging.

The free version will get you pretty far, but if you do fall in love with a premium design – you might want to invest in the paid monthly plan.

Buffer:

Buffer is a multi-purpose social media marketing software tool. Buffer’s core feature is the ability to draft and schedule posts for sharing across multiple social networks including Facebook, Instagram, Twitter, LinkedIn, and Pinterest.

Buffer offers a free 14-day trial with all of its paid plans. After your trial has ended, you can also downgrade to their Free plan. That being said, the Free plan is very basic and offers only 3 social channels, 10 scheduled posts, and 1 user.

Pexels:

Pexels is a free stock photo and video website and app that helps designers, bloggers, and everyone who is looking for visuals to find great photos and videos that can be downloaded and used for free.

It is legal. Photographers upload their images to Pexels knowing that their images will be reused by others. Using the images on Pexels ensures that you avoid copyright conflicts that would otherwise be an issue when downloading from Google.

Unfold:

Unfold is a mobile app for making standout content to share on social media, you can create unique stories for social media platforms like Instagram and Snapchat, make and publish a hub page of links to your social media accounts and online content, which you can promote in your social media bios.

Unfold is available for Android and iPhone and is free but contains in-app purchases. Those purchases are template sets that you can use in your Stories.

Meta Business Suite:

Meta Business Accounts in Meta Business Suite connect your Facebook Pages, Instagram accounts and the people who work on them, so you can manage them all in one place and save some time. Business Accounts can help make it easier to: Take actions like posting or analyzing insights across your Facebook Pages and Instagram accounts.

Where To Learn Social Media Marketing

Youtube:

Youtube is probably the best place to learn anything on the net and for free too, you can start with the basics and take it slowly until you have some knowledge that allows you to go for one of the online courses out there.

if you are already familiar with social media marketing and you want some websites that help you extend your knowledge here is my top 3:

Coursera:

Coursera is an open online course website featuring post-secondary courses from top global academic institutions. Most courses are free to take and consist of watching lecture videos and presentations, doing readings, holding discussions with other students, and completing assignments and quizzes.

Simplilearn:

Simplilearn is an online training company that provides digital skills training to help individuals acquire the skills they need to thrive in the digital economy as per your needs.

Udemy:

Udemy is a massive open online course provider, and its learning experience arranges coursework into a series of modules and lessons that can include videos, text notes, and assessment tests.

Conclusion

Social media marketing is growing faster than ever before, and with all people that are preferring to shop from brands on social media, it will help you to bring remarkable success to your business especially if you have great marketing on social media.