So, you want to be a freelance copywriter? Congratulations! The freelance life can be a great one, with plenty of freedom and flexibility.
Although getting clients as a copywriter can be a daunting task, however, with a bit of practice and some clever cold emailing techniques, you can build a successful freelance copywriting business.
And In today’s blog, I will teach you exactly how to become a Master At Cold Email Copywriting
What is Cold Email Meaning
What is a cold email?
Cold email marketing involves sending emails directly to potential customers without having previously met them or knowing anything about their preferences. This type of marketing requires both patience and persistence because you might only get a response after several months or even years later.
Cold email marketing was initially developed as a way to reach out to new prospects who had never heard of your brand before. Nowadays, marketers use it to stay in touch with existing clients and create a sense of loyalty.
Cold email marketing is one of the latest trends in customer acquisition that has proven effective time and again. If done correctly, it can help you increase sales and generate leads.
What You Should Do In Cold Emailing
When you’re writing a cold email, you need to think about your tone of voice. You want to sound friendly and helpful, without being too pushy. Here are a few tips:
- Start by introducing yourself and your business.
- Explain why you’re reaching out to them.
- Offer them something of value, such as a free consultation or a discount on your services.
- Thank them for their time, and let them know that you’ll follow up with them soon.
What You Should Do Not Do In Cold Emailing
There are a few things you should avoid in a cold email:
- Don’t be too pushy.
- Don’t ask for too much information, such as their address or Social Security number.
- Don’t use too many sales clichés.
- Don’t ask them to buy your product or service straight away.
Why Cold Email Copywriting Is So Effective
In the business world, there are a lot of avenues to market your product or service which is in this case copywriting. There’s advertising, PR, social media, and others. But one of the most effective and underutilized methods is cold emailing.
When done well, it can get your service stand out from the other copywriters and can result in some great leads and sales.
But it’s not easy. It takes skill to write a great cold email that will get a response. And since you’re a copywriter you don’t have a problem with that, and you just need some orientation.
First, let’s take a look at why cold emailing is so effective, and we’ll give you some tips on how to write a cold email that will get a response.
One of the biggest advantages of cold emailing is that it’s personal. When you send one, you’re reaching out to someone you don’t know, and that takes guts. But it’s also very effective.
People are more likely to respond to it than they are to an advertisement or a PR pitch. That’s because a cold email feels more personal. It’s direct communication from one individual to another.
Another advantage of cold emailing is that it’s targeted. You’re not blasting your message out to a general audience. You’re targeting a specific individual or group of individuals.
That’s a key advantage because it means that your email is more likely to be read and responded to. You’re not competing with a lot of other messages for attention. You’re targeting a specific individual or group of individuals who are more likely to be interested in what you have to say.
it is affordable. You don’t need a big budget to send cold emails. You can do it with a simple email program like Gmail or Outlook.
And you don’t need to hire a PR firm or an advertising agency. You can do it all yourself. That’s another reason why cold emailing is so effective. It’s affordable and it can be done by anyone.
Now that we’ve looked at some of the reasons why cold emailing is so effective, let’s take a look at how to write a cold email that will get a response.
How To Cold Email Like a Pro (Not Just For Copywriters)
To improve your cold emailing skills, start by creating a list of potential recipients. This could be a list of potential customers, leads, or job candidates. Once you have a list of potential recipients, do some research on them and find out as much as you can about them. This will help you personalize your email and make it more relevant to the recipient.
As professionals, we’re busy and we don’t have time for people who can’t take the time to write a decent email. So, how can you cold email like a pro and actually get a response?
Write a Good Subject Line
You’ve probably heard the old saying, “You never get a second chance to make a first impression.” When it comes to email, that first impression is your subject line.
Think about it – when you’re scanning your inbox, what makes you decide to open an email? In most cases, it’s the subject line. A good subject line can mean the difference between a successful email campaign and one that falls flat.
So, what makes a good subject line? Here are a few tips:
- Keep it short and to the point
- Use keywords that will grab attention
- Use personalization
- Make it benefit-oriented
- Use urgency sparingly
The Opening Sentence
- Start With a Personal Greeting
The first thing you should do when writing an email is to start with a personal greeting.
These are all examples of personal greetings that will help to personalize your email and make it more likely to be read.
Dear _, Hi, _, or Hello _,
- Write Your Opening Sentance
Introduce Yourself And What You Do. You need to do is introduce yourself. This is the first chance you have to make a long-lasting impression, so make sure you do it right.
Think about the tone you want to set for your email. Is it urgent? Informative? Friendly?
Next, think about the subject matter of your email. What are you trying to sell? What information do you have that your potential customer might find valuable?
Finally, think about how you want your potential customer to feel after reading your email. Do you want them to feel excited? Motivated? Confused?
The Problem They Have
When you’re cold emailing, you need to find a problem that your customers have and explain it to them briefly. This will help them understand why you’re reaching out to them and how you can help.
By addressing a problem that they’re facing, you’ll be able to show them that you understand their needs and that you’re the solution to their problem, also, do not forget that when you’re cold emailing someone, you’re basically asking them to take time out of their day to listen to you. You’re asking for a favor, and people are busy. As a result, most people ignore cold emails. So it is very important to make it short and helpful.
You Are The Solution !
After finding a problem that your customers have, it’s important to explain that you’re the solution to these problems. You need to make it clear that you understand their needs and that you’re the perfect person to help them solve them.
- Make sure you highlight the benefits of working with you.
- Be sure to mention any awards or recognition you’ve received.
- Talk about your copywriting skills Don’t be shy.
- If you worked with famous brands make sure you mentioned that too.
Let your potential customers know that you’re the best at what you do and that you’re ready and willing to help them achieve their goals.
Call To Action
The importance of a call to action in your email cannot be underestimated. By having a strong call to action, you increase the likelihood that your recipients will take the desired action.
A call to action can be something as simple as “click here to learn more” or “reply now to take advantage of this offer.” Whatever you choose, make sure it is clear and concise.
The best way to ensure your call to action is effective is to test it out on a small group of people before sending it to your entire list. This will allow you to gauge the effectiveness of the call to action and make any necessary tweaks
How To Follow up After Sending a Cold Email
If you sent a cold email and didn’t hear back from the person you contacted, there are a few things you can do to follow up.
- Send a follow-up email that is polite and explains why you reached out. Share what you found interesting or valuable in the person’s previous email, and ask if they would be interested in continuing the conversation.
- Make a list of the people you emailed and find their contact information. Send a follow-up email to each person individually, and be sure to include a personalized message.
- Network with people who you think might be able to help you connect with the person you contacted. Attend events, and meetups, and connect with people who work in the same field as the person you are interested in.
How can I track my cold email campaign?
There are a few different tools you can use to track your cold email campaign:
- Google Analytics: This tool allows you to track how many people open your email, click on your links, and convert into customers.
- Mailchimp: This tool allows you to track how many people open your email, click on your links, and unsubscribe from your list.
- CRM software: This software allows you to track how many people open your email, click on your links, and make a purchase.
Finally, join online communities and forums related to copywriting. This is a great way to connect with other copywriters and learn from their experiences.
If you’re looking to get your copywriting business message across to potential customers, putting some time and effort to learn cold emailing is a great way to do so.
Remember, keep your tone informative and focus on the reasons why the recipient should consider your product or service.
Also, Send your cold emails with confidence, knowing that you have the skills to write a great email that will get a response. You can do this!
My name is Muhammad Islem I’m a college student, I have 3 years since I started learning about digital marketing, I like talking about businesses, marketing, books, and ways of making money.
I’ve created this blog to talk about things that interested me and to help young entrepreneurs start their own businesses and escape their boring 9 to 5 jobs.