How Much Does TikTok Pay You For 1 Million Views In 2023?

Short Answer: The TikTok CRM is about $0.02 to $0.05, which means for 1 million views, you get around $20 to $50.

How-Much-Does-TikTok-Pay-You-For-1-Million-Views- in 2023

TikTok Creator Fund

TikTok has a section called “TikTok Creator Fund” where they can pay you money as a content creator, but the thing is that their CRM is extremely low. In fact, there are a lot of TikTokers with 20 million views that barely make $100. The two main reasons for that:

Watching Time: The number one reason for the low CRM of TikTok is watching time. All the videos on this app are less than 60 seconds which makes it harder to put more than one ad in a single video as youtube does.

Attention: If you notice when watching YouTube videos they suggest similar content like the one you watching either from the same creator or other related creators so your attention is always focused on a specific subject.

On the other hand, TikTok doesn’t have this feature, they put everything together and when you scroll through the app you find a big variety in content, which make companies avoid advertising through TikTok because they know that you will lose attention in the next couple seconds.

Better Ways to Make Money on TikTok

If TikTok Creator Fund doesn’t pay well how are you supposed to make real money with TikTok content? Despite the fact that there are many people that became rich and famous from TikTok.

Well, there is a number of ways to make money on this app. The most popular methods are:

Affiliate Marketing:

Affiliate marketing is a process where companies partner with content creators to sell their products. When a person clicks on an affiliate link and makes a purchase, the affiliated person gets a commission. 

There are many different affiliate marketing programs, but most of them work the same way. 

Companies create a list of products they want to sell and they create affiliate links for those products. So what you do is search for companies in your niche and contact them to get your unique affiliate link. 

When someone clicks on the affiliate link and makes a purchase, you get a commission. 

There are a few things to keep in mind when starting out in affiliate marketing:

  • Make sure you have a large audience in your TikTok account, and the account focuses on a certain niche. 
  • Test your links and make sure your affiliate links are properly formatted. Make sure the links are short and easy to understand. 
  • know how much your commission is going to be, so you will not be underpaid, especially if you are offering good quality content, and learn how to negotiate right.

Sell Advertising Space:

With over 500 million active users, TikTok is one of the hottest social media platforms out there. And that means many brands are willing to pay top dollar to reach their massive audience.

Here’s how to get started:

1. Determine the value of your ad space: What’s your daily reach? How many followers do you have? How engaged are your followers? Answering these questions will help you set a price for your ad space.

2. Niche Down: Find brands that are a good fit for your TikTok audience. Make sure the brands you approach are ones that your followers would be interested in.

3. Reach out to brands: contact those companies and pitch them your ad space. Send them your pricing information and explain why your TikTok account is the perfect place to reach their target audience. Negotiate the terms of the deal, and make sure you get everything in writing.

Selling advertising space on your account is a great way to get that TikTok money.

Offer Services:

If you got some skills that can help people, you can make money off that. That’s called selling services, and with TikTok, it’s far easier than before. 

There are a number of different options available, and you can sell many services on this platform.

This works well for freelancers who wanna make some cash from TikTok money, whether you’re a graphic designer, programmer or writer… etc. If you are delivering good quality content in your TikTok account, you will build a great reputation, and companies will want you to work for them.

Pro tip, when starting as a freelancer, always go for the low-competition skills so you can make money easily and fastly.

Sell Merchandise:

You can start your own clothing brand and grow it on TikTok. You can sell merch, like T-shirts, hats and hoodies…etc.

If you’re passionate about creating your clothing brand business, TikTok will help you with that.

For a successful merch selling follow these steps:

Set up your store on TikTok. Once you have a store, you’ll need to set up your pricing and product descriptions. Create a sales page and add your products to it.

Next, you’ll need to start creating your products. You can create T-shirts, hats, Phone cases, and other merch items. You can do this with programs like Amazon Merch On Demand.

After that, you’ll need to create custom videos for your products. This is probably the most important step if you are planning to use TikTok as your marketing strategy, therefore, your videos will need to be high-quality and well optimized for the TikTok algorithm.

Learn how to market your merch via the right sounds and trends and you will have an outstanding clothing brand.

Selling merch on TikTok is an easy and cheap way to start a business, and you can just test the water with it before you involve with a serious amount of money.

Create and Sell Accounts:

The reason why I left this one for the last is that there is a very thin line between TikTok account sellers and scammers. And if you don’t do it the right way you might come out as a scammer and your reputation will get ruined and eventually, you will not going to be successful as a TikTok account seller.

Choose a Niche: after creating your account you have to choose your niche, a niche is a concept of targeting a specific audience with specific content.

Grow Your Account: now you have to deliver helpful content that is engaging and popular with users. You can do this by posting creative videos, using trending hashtags, and engaging with other users.

Sell Your Account: Once you have solid organic traffic in your TikTok account it’s time to sell it. 

To do this, you’ll need to create a sales page on a marketplace like Fiverr or Upwork. On your sales page, be sure to include information about your account, such as your follower count, the type of content you post, and your price.

Once you find a buyer, you’ll need to transfer the account to them, and that’s it congratulations!

TikTok Algorithm

The TikTok algorithm is a video ranking algorithm that is used to determine the order in which videos are displayed in the app. The algorithm is designed to ensure that the most relevant videos are shown to users, the more you understand how the algorithm works the easier for you to get to your targeted audience.

The algorithm is constantly changing and there’s no one definitive answer to how it works. However, we do know that the algorithm takes into account a number of factors, including:

  • videos that are creative and engage users. If your video is creative and gets users to interact with it, there is a good chance it will be favored by the algorithm.
  • videos with good production value. If your video looks professional and has high-quality production, it is more likely to be favored by the algorithm.
  • the algorithm also favors videos that are popular. If your video is getting a lot of views and engagement, it is more likely to be favored by algorithm.
  • The number of likes, comments, and shares your video receives will give the algorithm a good sign that your videos need to be seen by other users.
  • The more time people spend watching your video, the more important your videos will appear.
  • How often your videos are played and how many people are watching your content.
  • The number of followers you have.
  • The number of people who have saved or added your video to a playlist.

The main benefit of using the TikTok algorithm is that it ensures that users see the most relevant videos, so know what exactly your audience wants and you will be chosen by the algorithm.

How to Go Viral On TikTok

There is no one specific way to go viral on TikTok, but there are a few things you can do to increase your chances:

1. Use creative visuals:

Since TikTok is all about short, engaging videos, make sure your content is visually appealing. Use creative visuals and graphics to capture attention and show off your content in the best light.

2. Keep your videos short and sweet:

Since TikTok videos are limited to 60 seconds, you’ll need to be concise when promoting your services. Keep your videos short and to the point, and make sure to include a call to action so viewers know what to do next.

3. Use hashtags:

Learn about hashtags because they are a great way to reach a wider audience on TikTok. do some hashtag research before posting your content, and be sure to use relevant hashtags so your content can be easily found by the targeted audience.

4. Use TikTok ads:

TikTok offers a variety of advertising options that can help you reach your target audience. If you’re serious about promoting your content on TikTok, consider investing in some ads to give your content a boost.

5. Engage with your audience:

It is important to be active on TikTok. This means responding to comments, liking and sharing other people’s videos, and using the platform to engage with your audience. If you can create a strong community on TikTok, you will have a better chance of going viral.

6. The Tone of Voice is Important:

The tone of voice plays a major role in capturing your audience’s attention, the better your voice the more comfortable the user will feel watching you, so make sure you have a good tone of voice when you’re filming, or hire someone who can do this for you, and that’s because it will help your videos feel personal and engaging.


Since its creation in 2013, TikTok has experienced successful growth, and it is likely to continue to grow in popularity in the future.

Overall, TikTok is incredibly versatile app for users who want to make and share quick videos. It’s easy to use, and the app has a ton of features that make it easier for you to reach your targeted audience in less time.

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