What is success?

Well, the definition really depends on the person and his or her attention. It can be found in any number of realms: financial, spiritual, physical, emotional, familial, communal, but in order to reach it and begin able to keep it, there’s a price that should be paid. 

Regardless of whatever goals you are trying to attain, success is absolutely critical. The 10X rule is something that will guarantee that you will get what you want in amounts greater than you ever thought imaginable.

So the real question here is: “Would you be able to pay the price of success?”. 

The 10X Rule cover-book


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Success is your duty

You need to start approaching success as your duty, obligation, and responsibility. Most people look at it as though it doesn’t matter like it’s an option or perhaps just something that only happens to other people, and that’s why only a few people succeed and most of them don’t get even close to living up to their full potential.

Grant Cardone told us about how not taking success seriously almost ruin his life twice, The first time when he was twenty-five, he couldn’t find his life purpose and got lost in bad habits, and the second one when he was fifty he realized that he had put his family, companies, and himself in a precarious situation because he had started to rest on his laurels and had discontinued approaching success as a duty, obligation, and responsibility. he had lost his focus and purpose.

Success comes about as a result of mental and spiritual claims to own it, followed by taking necessary actions over time until it is acquired. If you approach it with any less gusto than your ethical and moral duty, obligation, and responsibility to your family, your company, and your future, you will most likely not create it—and have even more difficulty keeping it.

10X Goals and 10X actions

a) 10X Goals

We all have been warned against setting goals “too high” but that actually is not true, Grant believes that one of the major reasons why people don’t stick to their goals and fail to accomplish them is because they fail to set them high enough from the beginning. Remember if you didn’t think big enough, you will never act big enough, you have to make your goals substantial enough that they keep your attention. Average and realistic goals are almost always a letdown to the person setting them.

The bigger and more unrealistic your goals are, and the more they’re aligned to your purpose and duty, the more they’ll energize and fuel your actions. 

For example, let’s say you want to save $100 million in a bank account. Does anyone need $100 million? No!, It is a goal, and the bigger and juicier it is, the more likely you will be motivated to move in that direction. And If you want to add even more energy to your goals, then make sure they are tied to something even bigger.

For instance, someone who wants to earn money but doesn’t have a constructive goal for what to do with it may only produce the money and then just waste it. When you are setting a goal, be sure you are clear about what you want it for, and then tie it to a greater purpose. Think massive and broad when setting your goals. 

Many people make money a target and set a goal to save it but then just destroy the wealth that was created. Look at how many people just wanted to get rich, did so, and then died broke. So having goals aligned with other goals will start to actually help you.

Grant Cardone said that his biggest regret was not that he hasn’t worked hard but it was that he didn’t set target 10 times higher than what he originally thought he could accomplish so he spent the next 25 years getting the 10X goal-setting part right and his recommendation for that:

1- Set 10X targets 

2- Align them with your other purposes 

3- Write them down every day, when you wake up and before you go to sleep.

 b) 10X actions

Let’s say you set your 10X target and now you are ready to take action. So the question is ” how much action is necessary to create success? “

The more action you take, the better your chances are of getting a break, there are four simple categories or degrees of action:

1- Do Nothing:

In this group, people take no action to move themselves forward in order to learn, achieve, or control some area. they have just given up on their dreams and are now willing to accept pretty much whatever comes their way. But the thing that most of them don’t know is even if you are “doing nothing”, it will require your energy and effort. yes, that’s exactly right, regardless of which degree of action you operate in, they all require work in their own ways.

The person who takes no action has to make excuses for his or her condition, this requires tremendous creativity and effort. Those who do nothing will insist to their friends and family that they are happy and content and that all is right with them, which only serves to confuse everyone because it is evident that they are not living up to their full potential.

2- Retreat:

Reatreters are those who take actions in reverse probably in order to avoid negative experiences that they imagine will come as a result of taking action.

Like doing nothing, retreating is an action that requires effort and hard work. Watch any healthy child, and you will see that it is not normal human behavior to retreat but rather to advance and conquer.

Usually retreating only comes about as a result of being told to do so over and over. So many of us are instructed during childhood, “don’t touch that,” “be careful,” “don’t talk to him,” “get away from that,” and so on, and then start to adopt retreat as an action. We tend to be pulled away from the very things about which we’re most curious.

Just like people who do nothing, those who retreat will spend a lot of time justifying why they are retreating, so if you’re going to expend effort, why just not do that in the right direction, the direction of success.

3- Take normal levels of action:

This is the most common type in society today, this is the group that appears on the surface to be taking the necessary amounts of action and to be “normal”, normal lives, marriages, and careers. However, they never do quite enough to create real success.

Average? Imagine that the products and services we’re so often tempted to buy used “average” in their advertising: “This fairly average product can be found at an average price and delivers mediocre results.” Who would buy such a product? People certainly don’t go out of their way to fi nd and pay for run-of-the-mill merchandise. “We are offering cooking classes that will guarantee that you become an average cook.” I can do that now without taking classes. “New movie opening this weekend—average director, average acting, and the critics are raving, ‘two hours of average action.’” Oh—can’t wait to stand in line for that one! “ -Grant Cardone

Moving from the third to the fourth degree of action is the only way that a person can turn an average existence into an exceptional life.

4- Take massive levels of action:

You might be surprised by that but, this level is the only natural state of action for all of us, I mean look at the children !! they are in nonstop massive action except when they are sleeping, they are always moving around, playing and exploring new things…etc.

Massive action is actually the level of action that creates new problems—and until you create problems, you’re not truly operating at the fourth stage of action. When the author started his seminar business at the age of 29, he employed the 10X Rule to create a name for himself. He would start his day at 7 AM and not get back to the hotel until 9 PM. He spent the day cold calling companies and offering to do presentations to their sales and management teams. He said:

” I would visit as many as 40 organizations in a single day. I remember being in El Paso, Texas—a city where I had never been, knew no one, and no one knew me. Within two weeks, I had seen every business in that market. Although I was unsuccessful in making every one of them a client, I certainly secured more business by taking massive action than I would have otherwise”.

However, you can’t think in terms of compliments or how many hours you work, or even how much money you’re making when you’re operating at this degree. Instead, you have to approach each day as though your life and your future depend on your ability to take massive action.

Remember, No one is going to come to your house and make your dreams come true. No one is going to march into your company and make your products known to the world, if you want to be successful, massive action is an unavoidable thing.

Obsession is not a disease it’s a gift

Obsession tends to have a negative connotation because many people think that being obsessed with something (or someone) is usually destructive and harmful. But in reality, there’s no person who has achieved greatness without being obsessed on some level.

Grant Cardone (the author) made it very clear here when he said:” Would human beings have made it into space if a team of people hadn’t been obsessed with making it happen? Can a country become great without its leaders being obsessed with greatness? Would any remarkable leader water down his or her dreams and encourage the team to adopt a “take-it-or-leave-it” attitude? Of course not! Do you want your team drugged, lethargic, and robotic or obsessed with a positive outcome and victory? Never cut anything, never dilute greatness, never pull back on your horsepower, and never put a limit on your ambition, drive, and passion. Demand obsession of yourself and all those around you. Never make it wrong to be obsessed; instead, make it your goal. Obsession is what you will need to set 10X goals and to follow them up with 10X actions. “

Nothing great will ever happen without someone becoming obsessed with the concept, Grant suggests that you become obsessed about the things you want; otherwise, you are going to spend a lifetime being obsessed with making up excuses as to why you didn’t get the life you wanted. 

Go “All In” and Overcommit

“All-in” is a term used in poker, basically, it’s when the player puts all his chips at risk and either he gets knocked out or doubles up, So how you can use this concept in your life? 

The author refers to betting and going all-in with your effort, creativity, energy, ideas, and persistence, life is not like a poker table, you never run out of chips which are in real life ” massive actions “, even if you fail you keep going all-in, our society discourages the all-in mentality because we are taught to play it safe and not to put everything at risk.

” It is vital that you get your head completely reworked about taking action and that you understand that there is no limit to how many times you can continue to take action. You can fail or succeed as many times as you want and then do it over and over again. Also, you can’t ever hit it out of the park if you don’t initially make contact and swing for the fences, and you will never hit it big if you don’t discipline yourself to be all in when you don’t take action.” -Grant Cardone

People tend to protect themselves from losses instead of going for the big win, and this is wrong, dead wrong, you will never win on defense, you must overcommit, be all in, and take massive levels of action followed up by massive amounts of more actions. You will create new problems and deliver at levels that will amaze even you.


In the end, I want you to know that reading the summary is helpful (at least better than not reading at all). But, you will not get the full benefit unless you read the whole book. Remember: “reading a summary of a certain book is like watching a trailer of a movie while reading the whole book is like watching the whole movie.” 

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